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About Me

Hello,

My name is Siddhartha Pandey. I'm a User Experience Designer. Currently, living in Bengaluru with my wife. I have lived most of my childhood in town of Amethi and Pratapgarh, Uttar Pradesh.

Key Moments

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What I Enjoy

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When I'm Not Designing,

I am usually found with my playstation, sketchbook or just watching The Office

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I'm also a Sketch/Concept artist, specializes in vintage, retro-modern themed style. I'm greatly inspired by Vincent Van Gogh's impressions and Laurie Lipton's surreal style.

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ABOUT: About

My Experience

SAP Labs (2016-Present)

I am currently a Senior UX Design Specialist at SAP Labs (R&D) working on SAP Cloud Platform tools and solutions. During my time in SAP, I’ve supported and worked on many projects like SAP Discovery Center, Business Technology Platform, SAP Integration Suite, API Hub, Mobile Place, Business Processes & Workflow, Big Data Hub etc.

IBM iX (2013-16)

Prior to SAP Labs, worked at IBM iX (2013 - 16), where I designed experiences and delivered solutions for clients like Adani, Reliance, IDEA, JFS, Vedanta, Shell etc.

Freelance (2011-13)

I started my journey in design as a Freelancer.

Education

NIT Allahabad (2009-13)

I hold a bachelors degree in Production & Industrial Engineering from Motilal Nehru National Institute of Technology

(NIT, Allahabad).

Why Design

How It All Started

Now that I look back upon my life, the famous quote "Progress is made by lazy people looking for easier ways to do things" by Robert A Heinlein is the perfect quote that sums my life up. I was an extremely curious lazy kid who got intrigued in solving the puzzle of simplifying each and every process in life. I started with categorizing and arranging my belongings on fundamentals like frequency of use and placement in the proximity of usage environment.

Also being born in an era before the internet boom, which feeds us with tutorials on a straight forward flow one we can blindly follow, I used to actually ponder over the function/responsibility of every individual element on a certain device and products as mentioned below.

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And during my teenage years with advent of internet, which was pretty slow at the time, I faced many challenges. Let’s take an example our lovely train ticket booking website which was very distracting, full of colours and too much information spread over many pages. There was a high chance we could miss our Tatkal booking timeline if the person was using it the first time. Ironically, purchasing a ticket at the station window was more reliable than technology which was aimed at making our lives easier. Similar were the old banking websites and college application websites.

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It’s not always about solution, it’s also about how you
engage users with the solution

Now that experts bridged the gap between user’s psyche and process flow of technology. I am proud to be part of the collectively gathered experience and feedback based knowledge called design where we aid users to easily adapt breakthrough technologies and shape technology to grow on parameters of human comfort.

My Skills

My interest in design triggers me to constantly learn UX concepts, theories, design frameworks and principles from various sources. I am known to be a fast learner and a passionate problem solver.

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I believe a thoughtful design possess
power to impact millions

I have keen interest in understanding human psychology, perspective and mental model. For me design is all about aligning 

solutions with psychology. That’s how we build a sustainable relationship with users. I love discovering user’s motivation for accessing technology.

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Catering millions is the biggest challenge

My ultimate goal is to create technology that is easily comprehensible to a wide spectrum of users.

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I love to humanize technologies.

My Methods

Time Machine Syndrome

This is an artwork which I sketched in 2012. This is how I had visualised a time machine in retro modern style.
It looks like a complicated structure as a pathbreaking technology is often assumed to be bulky having too many functions. 

But revisiting the idea made me question fundamental responsibility of the machine such as "how to operate this ? and where to start ?". These thoughts gave me an insight, that implementation of a complicated idea doesn’t always need to be complicated and this is my theory of Time Machine Syndrome.

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So, whenever I encounter a problem statement, cluttered UIs or any complex solution, this theory helps me in defining strategy to solve that problem effectively through 3 simple steps, which are: Observe, Identify, Iterate.

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This theory always reminds me of what I can do or improve as a designer.

Design Approach

Design Council’s Double Diamond model is always been my preferred design framework. I try to align my processes as much as possible with the concept and ideas of this framework.

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Research Approach

I love the design phase that involves researching the problem space, framing the problem to be solved, and gathering enough evidence and initial direction on what to do next. Directly diving into information, always prefer to start with a proper planning. Here's one of my favourite, this is the Big 6, I use this model to drive my research process for most of my projects.

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Thank you!

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